Talking Impression-Based Selling and Other Local TV Topics

Talking Impression-Based Selling and Other Local TV Topics

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Amanda Hull, general sales manager for Hearst Television’s KCCI in Des Moines, Iowa, delves into hot topics for small and medium market television broadcasters. She and NAB’s Anne Frenette discuss impression-based selling, recruitment, employee retention and planning the new NAB Sales and Management Television Exchange.

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